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How do you take a great idea and make it something people want to use and buy?</p><div id="inarticle-1"></div><p class="article__paragraph article__paragraph--left" id="BPJBLEOL6ZC2DF6EGPPMX57XGU">The effort to convert ideas into commercially viable products ramped up over the last six weeks at <a href="http://topics.mlive.com/tag/Western%20Michigan%20University/index.html">Western Michigan University</a>'s College of Engineering and Applied Sciences</p><div id="inarticle-2"></div><div class="excoVideoPlayer article__paragraph"><div id="c42d6b51-c1b0-4fe0-92e9-7d6fee14233d" data-exs-config="{"customParams":{"aup":"/344101295/MI/www.mlive.com/business/west-michigan"}}"></div></div><p class="article__paragraph article__paragraph--left" id="NEQ7RM4OLFBYTID5E6LHKGBWOA">The college participated for the first time in I-Corps, a National Science Foundation program that helps engineering faculty and graduate students determine whether there is a market for the technology they are working on.</p><div class="InContent_Center_Background"><div class="InContent_Center_Padding"><div id="InContent_Center_NEQ7RM4OLFBYTID5E6LHKGBWOA" class="ad-observer"></div></div></div><div id="inarticle-3"></div><p class="article__paragraph article__paragraph--left" id="SJ2TQZTR7JAX5P56WROAJPNASY">The intensive, six-week program also tries to help engineers and scientists think more like entrepreneurs.</p><div class="InContent_Center_Background"><div class="InContent_Center_Padding"><div id="InContent_Center_SJ2TQZTR7JAX5P56WROAJPNASY" class="ad-observer"></div></div></div><div id="inarticle-4"></div><p class="article__paragraph article__paragraph--left" id="XXHYI4UU3JGHNOKKJZK4ONP5U4">Conducted in partnership with the Center for Entrepreneurship at the University of Michigan, the program mobilized five teams of graduate- and post-graduate-level college students with faculty members and mentors in the business world to try to commercialize ideas already being developed by those faculty members.</p><div class="InContent_Center_Background"><div class="InContent_Center_Padding"><div id="InContent_Center_XXHYI4UU3JGHNOKKJZK4ONP5U4" class="ad-observer"></div></div></div><div id="inarticle-5"></div><p class="article__paragraph article__paragraph--left" id="7DF3XM6G7ZHWBGOVMOVQQDFOJM">WMU and U-M provided funding for their teams with primary funding for I-Corps provided through the Michigan Economic Development Corp.</p><div class="InContent_Center_Background"><div class="InContent_Center_Padding"><div id="InContent_Center_7DF3XM6G7ZHWBGOVMOVQQDFOJM" class="ad-observer"></div></div></div><div id="inarticle-6"></div><p class="article__paragraph article__paragraph--left" id="6JY43Z5IVZFXBPKZPNMZKEFWRE">"The U.S. is struggling to produce scientifically literate citizens," NaTasha Schiller, a doctoral candidate in developmental biology at WMU, said to explain the problem her team was focused on addressing.</p><div class="InContent_Center_Background"><div class="InContent_Center_Padding"><div id="InContent_Center_6JY43Z5IVZFXBPKZPNMZKEFWRE" class="ad-observer"></div></div></div><div id="inarticle-7"></div><p class="article__paragraph article__paragraph--left" id="3Y7XVZI2I5A53F5NHNJSLSJLRY">So they are working to commercialize a hands-on desktop tool developed by Edmund Tsang, associate dean of WMU's College of Engineering and Applied Sciences, that helps middle school kids do optics and advanced math.</p><div class="InContent_Center_Background"><div class="InContent_Center_Padding"><div id="InContent_Center_3Y7XVZI2I5A53F5NHNJSLSJLRY" class="ad-observer"></div></div></div><div id="inarticle-8"></div><p class="article__paragraph article__paragraph--left" id="DTOBK2QCBNCILHV4XHRVYRWQ2M">During the course of conducting 70 interviews with teachers, scientists and others since the I-Corps program started in late May, they discovered that elementary school teachers typically don't have the time or resources to train to do a hands-on program that teaches complex math and science.</p><div class="InContent_Center_Background"><div class="InContent_Center_Padding"><div id="InContent_Center_DTOBK2QCBNCILHV4XHRVYRWQ2M" class="ad-observer"></div></div></div><div id="inarticle-9"></div><p class="article__paragraph article__paragraph--left" id="BZ2XNCQ53NBYJMGWBHJ3ZFJQ2M">So Schiller's team determined their marketing needs to target teachers while they, themselves, are in college. The team's enhanced teaching and learning program for science, technology, engineering and math will therefore be targeted at teachers while they are in school, so they will already understand it and use it later in their classrooms while teaching youngsters.</p><div class="InContent_Center_Background"><div class="InContent_Center_Padding"><div id="InContent_Center_BZ2XNCQ53NBYJMGWBHJ3ZFJQ2M" class="ad-observer"></div></div></div><div id="inarticle-10"></div><p class="article__paragraph article__paragraph--left" id="YL4UDZA43ZFSNNDXGLBH2CHMZE">Through the process of studying a product, its value and its potential market, Schiller said she discovered she loves being an ideas person but has no interest in running a company.</p><div class="InContent_Center_Background"><div class="InContent_Center_Padding"><div id="InContent_Center_YL4UDZA43ZFSNNDXGLBH2CHMZE" class="ad-observer"></div></div></div><div id="inarticle-11"></div><p class="article__paragraph article__paragraph--left" id="7CEKMFIA2ZCGRNEXKW4OYSQ6OY">"I learned that I absolutely live the business culture and I love customer discovery - I love feeling like you're going to help a customer by developing a product," she said. "But I learned I do not want to run a company."</p><div class="InContent_Center_Background"><div class="InContent_Center_Padding"><div id="InContent_Center_7CEKMFIA2ZCGRNEXKW4OYSQ6OY" class="ad-observer"></div></div></div><div id="inarticle-12" class="middleParagraph"></div><p class="article__paragraph article__paragraph--left" id="QQD2U5YU4FCIZGBRNKDSXYLXHQ">Norman Rapino, an <a href="http://www.michiganicorps.com/">I-Corps</a> Network specialist who works at the U-M College of Engineering, said that is a successful outcome for the I-Corps program here.</p><div class="InContent_Center_Background"><div class="InContent_Center_Padding"><div id="InContent_Center_QQD2U5YU4FCIZGBRNKDSXYLXHQ" class="ad-observer"></div></div></div><div id="inarticle-13"></div><p class="article__paragraph article__paragraph--left" id="Z7CN5MUKMZFDTFIK4R5GDMMFKQ">"They went from uncertain scientists and engineers and researchers to people who understand how to interact with the business world, how to talk to it," said Rapino, who was one of the leadership team for WMU's I-Corps program. "They learned the vocabulary of entrepreneurial thinking and business, and those are very important things to have as a skill set, besides the technical knowledge that you have when you work at a university like this."</p><div class="InContent_Center_Background"><div class="InContent_Center_Padding"><div id="InContent_Center_Z7CN5MUKMZFDTFIK4R5GDMMFKQ" class="ad-observer"></div></div></div><div id="inarticle-14"></div><p class="article__paragraph article__paragraph--left" id="FMVFJHH7MRACDDMY4YGRRBZ6BU">Another member of the leadership team, John Mueller, is an assistant professor of management at WMU who teaches entrepreneurship. He is is a founder of Kalamazoo's <a href="http://www.mlive.com/business/west-michigan/index.ssf/2015/01/startup_grind-kalamazoo_to_fea.html">Startup Grind</a>, an event series and website that attempts to educate and inspire local entrepreneurs.</p><div class="InContent_Center_Background"><div class="InContent_Center_Padding"><div id="InContent_Center_FMVFJHH7MRACDDMY4YGRRBZ6BU" class="ad-observer"></div></div></div><div id="inarticle-15"></div><p class="article__paragraph article__paragraph--left" id="QAX2B7ZUORDNZDWG4QD4MAL4JM">He said he expects the I-Corps program at WMU to "help get the startup community further down the line and build companies that are creating cool and innovative things for the marketplace."</p><div class="InContent_Center_Background"><div class="InContent_Center_Padding"><div id="InContent_Center_QAX2B7ZUORDNZDWG4QD4MAL4JM" class="ad-observer"></div></div></div><div id="inarticle-16"></div><p class="article__paragraph article__paragraph--left" id="GBAP2C6XJZA4TNT5KHBOUHT54M">Rapino said I-Corps "brings entrepreneurial thinking to the broader base of researchers and schools administrators throughout Michigan. And it helps transition very valuable technology from the laboratory into the world.</p><div class="InContent_Center_Background"><div class="InContent_Center_Padding"><div id="InContent_Center_GBAP2C6XJZA4TNT5KHBOUHT54M" class="ad-observer"></div></div></div><div id="inarticle-17"></div><p class="article__paragraph article__paragraph--left" id="YBFGZFOITJHNZDQIURP4BVQPMI">"When you talk to professors and ask them, 'What's your goal? Why do you do what you do?' they all say 'I want to make a difference.' And the I-Corps program helps them achieve that goal. It lets the world pull the technology out from the lab to find a useful place in society."</p><div class="InContent_Center_Background"><div class="InContent_Center_Padding"><div id="InContent_Center_YBFGZFOITJHNZDQIURP4BVQPMI" class="ad-observer"></div></div></div><div id="inarticle-18"></div><p class="article__paragraph article__paragraph--left" id="SA335M22MVFTZM3B2YHIFIDUXY">Schiller's team was among three from WMU and two from U-M to present their ideas Tuesday at the end of the six-week intensive course. With the encouragement of mentors and several program leaders, the teams will continue to try to develop and market their ideas, with the possibility of finding funding for them at higher levels of involvement with I-Corps.</p><div class="InContent_Center_Background"><div class="InContent_Center_Padding"><div id="InContent_Center_SA335M22MVFTZM3B2YHIFIDUXY" class="ad-observer"></div></div></div><div id="inarticle-19"></div><p class="article__paragraph article__paragraph--left" id="GVV5CG47TFHNRO5C23L4G3HIG4"><strong>Here are the other teams and ideas:</strong></p><div class="InContent_Center_Background"><div class="InContent_Center_Padding"><div id="InContent_Center_GVV5CG47TFHNRO5C23L4G3HIG4" class="ad-observer"></div></div></div><div id="inarticle-20"></div><p class="article__paragraph article__paragraph--left" id="KJ7JHSJ4AFH2FM2MNJXCOXLIAQ">-<strong>An interactive fatigue analysis tool</strong> - It will be used to help design engineers in small to mid-size companies predict the durability of components. A team with graduate student Joshua Teo as entrepreneurial lead, and faculty members Daniekl Kujawski and Murali Ghantasala as principal investigators, is working to develop an easy-to-use, interactive software that lets design engineers quickly test structural materials for fatigue (the point at which they weaken from use and start to fail). Improper calculations mean engineers are unsure how much use and wear materials can handle. That is good to know with such things as materials used to craft the fuselage of an airplane. The software will be marketed to engineers at small and medium companies who typically don't have the resources of their counterparts at large companies.<br/><br/>-<strong>A software tool to predict the effectiveness of heart valve replacement surgery</strong> -- A team with Ph.D. student Yang Yang as entrepreneurial lead and faculty member William Liou as principal investigator, is developing a tool that can predict the effectiveness of transcatheter aortic valve replacement procedures in intermediate-risk heart patients. After interviewing 41 professionals, including cardiologists, software companies, the team learned there are no commercially available tools to forecast the outcome of such procedures. Their product is a new application for three-dimensional simulation software developed by Liou for use in the automotive and aerospace industries.</p><div class="InContent_Center_Background"><div class="InContent_Center_Padding"><div id="InContent_Center_KJ7JHSJ4AFH2FM2MNJXCOXLIAQ" class="ad-observer"></div></div></div><div id="inarticle-21"></div><p class="article__paragraph article__paragraph--left" id="C237QC722VAJRNIC77QUZBA74M">-<strong>Software that guides a doctor or nurse through a bedside ultrasound examination step-by-step</strong> -- A University of Michigan-based team with Ph.D. student Grant Kruger as the entrepreneurial lead and faculty member Dr. Torber Becker as principal investigator, is trying to develop and market GPS-like software that allows medical staff to use portable ultrasound systems with little or no advanced training. Ultrasound technology allows physicians to scan patients to determine such things as their level of shock and determine such things as how to properly administer medications. But it involves expensive training. An inexpensive training tool should allow more nurses and physicians to do such things and cut costs.<br/><br/>-<strong>A hand-held gas chromatograph</strong> (a device to analyze a mixture of compounds and separate them into components) -- It is being developed by a U-M team with Ph.D. students Menglian Zhou and Hongbo Zhu as entrepreneurial leads and Xudong Fan as principal investigator. Among other things, it allows users to analyze soil, water or air samples for such things as contaminants and get results on the same day. The product is being targeted for use by environmental consulting firms. It is expected to help them reduce equipment costs by 70 percent and reduce analysis time by 95 percent.</p><div class="InContent_Center_Background"><div class="InContent_Center_Padding"><div id="InContent_Center_C237QC722VAJRNIC77QUZBA74M" class="ad-observer"></div></div></div><div id="inarticle-22"></div><p class="article__paragraph article__paragraph--left" id="GKJ4NJDYH5ADHEAZDXVP3LZVUE"><em>Kalamazoo Gazette/MLive Business writer </em><a href="http://connect.mlive.com/user/ajones/posts.html"><em>Al Jones</em></a><em> may be contacted at </em><a href="mailto:[email protected]"><em>[email protected]</em></a><em>. Follow me on Twitter at </em><a href="https://twitter.com/ajones5_al"><em>ajones5_al</em></a></p><div class="InContent_Center_Background"><div class="InContent_Center_Padding"><div id="InContent_Center_GKJ4NJDYH5ADHEAZDXVP3LZVUE" class="ad-observer"></div></div></div><div id="inarticle-23"></div></div></div><div class="content-blocker-piano " id="content-blocker-piano"></div><p class="article__paragraph article__paragraph--center skimlinks">If you purchase a product or register for an account through a link on our site, we may receive compensation.<span> By using this site, you consent to our <a href="https://www.advancelocal.com/advancelocalUserAgreement/user-agreement.html" target="_blank" rel="noopener noreferrer">User Agreement</a> and agree that your clicks, interactions, and personal information may be collected, recorded, and/or stored by us and social media and other third-party partners in accordance with our <a 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The team's enhanced teaching and learning program for science, technology, engineering and math will therefore be targeted at teachers while they are in school, so they will already understand it and use it later in their classrooms while teaching youngsters."},{"_id":"YL4UDZA43ZFSNNDXGLBH2CHMZE","type":"text","content":"Through the process of studying a product, its value and its potential market, Schiller said she discovered she loves being an ideas person but has no interest in running a company."},{"_id":"7CEKMFIA2ZCGRNEXKW4OYSQ6OY","type":"text","content":"\"I learned that I absolutely live the business culture and I love customer discovery - I love feeling like you're going to help a customer by developing a product,\" she said. \"But I learned I do not want to run a company.\""},{"_id":"QQD2U5YU4FCIZGBRNKDSXYLXHQ","type":"text","content":"Norman Rapino, an <a href=\"http://www.michiganicorps.com/\">I-Corps</a> Network specialist who works at the U-M College of Engineering, said that is a successful outcome for the I-Corps program here."},{"_id":"Z7CN5MUKMZFDTFIK4R5GDMMFKQ","type":"text","content":"\"They went from uncertain scientists and engineers and researchers to people who understand how to interact with the business world, how to talk to it,\" said Rapino, who was one of the leadership team for WMU's I-Corps program. \"They learned the vocabulary of entrepreneurial thinking and business, and those are very important things to have as a skill set, besides the technical knowledge that you have when you work at a university like this.\""},{"_id":"FMVFJHH7MRACDDMY4YGRRBZ6BU","type":"text","content":"Another member of the leadership team, John Mueller, is an assistant professor of management at WMU who teaches entrepreneurship. He is is a founder of Kalamazoo's <a href=\"http://www.mlive.com/business/west-michigan/index.ssf/2015/01/startup_grind-kalamazoo_to_fea.html\">Startup Grind</a>, an event series and website that attempts to educate and inspire local entrepreneurs."},{"_id":"QAX2B7ZUORDNZDWG4QD4MAL4JM","type":"text","content":"He said he expects the I-Corps program at WMU to \"help get the startup community further down the line and build companies that are creating cool and innovative things for the marketplace.\""},{"_id":"GBAP2C6XJZA4TNT5KHBOUHT54M","type":"text","content":"Rapino said I-Corps \"brings entrepreneurial thinking to the broader base of researchers and schools administrators throughout Michigan. And it helps transition very valuable technology from the laboratory into the world."},{"_id":"YBFGZFOITJHNZDQIURP4BVQPMI","type":"text","content":"\"When you talk to professors and ask them, 'What's your goal? Why do you do what you do?' they all say 'I want to make a difference.' And the I-Corps program helps them achieve that goal. It lets the world pull the technology out from the lab to find a useful place in society.\""},{"_id":"SA335M22MVFTZM3B2YHIFIDUXY","type":"text","content":"Schiller's team was among three from WMU and two from U-M to present their ideas Tuesday at the end of the six-week intensive course. With the encouragement of mentors and several program leaders, the teams will continue to try to develop and market their ideas, with the possibility of finding funding for them at higher levels of involvement with I-Corps."},{"_id":"GVV5CG47TFHNRO5C23L4G3HIG4","type":"text","content":"<strong>Here are the other teams and ideas:</strong>"},{"_id":"KJ7JHSJ4AFH2FM2MNJXCOXLIAQ","type":"text","content":"-<strong>An interactive fatigue analysis tool</strong> - It will be used to help design engineers in small to mid-size companies predict the durability of components. A team with graduate student Joshua Teo as entrepreneurial lead, and faculty members Daniekl Kujawski and Murali Ghantasala as principal investigators, is working to develop an easy-to-use, interactive software that lets design engineers quickly test structural materials for fatigue (the point at which they weaken from use and start to fail). Improper calculations mean engineers are unsure how much use and wear materials can handle. That is good to know with such things as materials used to craft the fuselage of an airplane. The software will be marketed to engineers at small and medium companies who typically don't have the resources of their counterparts at large companies.<br/><br/>-<strong>A software tool to predict the effectiveness of heart valve replacement surgery</strong> -- A team with Ph.D. student Yang Yang as entrepreneurial lead and faculty member William Liou as principal investigator, is developing a tool that can predict the effectiveness of transcatheter aortic valve replacement procedures in intermediate-risk heart patients. After interviewing 41 professionals, including cardiologists, software companies, the team learned there are no commercially available tools to forecast the outcome of such procedures. Their product is a new application for three-dimensional simulation software developed by Liou for use in the automotive and aerospace industries."},{"_id":"C237QC722VAJRNIC77QUZBA74M","type":"text","content":"-<strong>Software that guides a doctor or nurse through a bedside ultrasound examination step-by-step</strong> -- A University of Michigan-based team with Ph.D. student Grant Kruger as the entrepreneurial lead and faculty member Dr. Torber Becker as principal investigator, is trying to develop and market GPS-like software that allows medical staff to use portable ultrasound systems with little or no advanced training. Ultrasound technology allows physicians to scan patients to determine such things as their level of shock and determine such things as how to properly administer medications. But it involves expensive training. An inexpensive training tool should allow more nurses and physicians to do such things and cut costs.<br/><br/>-<strong>A hand-held gas chromatograph</strong> (a device to analyze a mixture of compounds and separate them into components) -- It is being developed by a U-M team with Ph.D. students Menglian Zhou and Hongbo Zhu as entrepreneurial leads and Xudong Fan as principal investigator. Among other things, it allows users to analyze soil, water or air samples for such things as contaminants and get results on the same day. The product is being targeted for use by environmental consulting firms. It is expected to help them reduce equipment costs by 70 percent and reduce analysis time by 95 percent."},{"_id":"GKJ4NJDYH5ADHEAZDXVP3LZVUE","type":"text","content":"<em>Kalamazoo Gazette/MLive Business writer </em><a href=\"http://connect.mlive.com/user/ajones/posts.html\"><em>Al Jones</em></a><em> may be contacted at </em><a href=\"mailto:[email protected]\"><em>[email protected]</em></a><em>. Follow me on Twitter at </em><a href=\"https://twitter.com/ajones5_al\"><em>ajones5_al</em></a>"}],"created_date":"2018-09-26T04:25:06.580Z","revision":{"revision_id":"F5ZFIILHKZEITO3ISC4KT3SAW4","parent_id":"KIFTTSATQJFMHJJCWZH3HOZ6II","editions":["default"],"branch":"default","published":true},"last_updated_date":"2019-01-20T07:05:26.386Z","headlines":{"basic":"I-Corps program teaches WMU and U-M students to pursue ideas that sell"},"owner":{"id":"advancelocal"},"description":{"basic":"Over a six-week period, I-Corps ramped up the effort to convert ideas into commercially viable products at Western Michigan University."},"source":{"source_id":"16363940","system":"MT"},"taxonomy":{"tags":[{"text":"@kz-apps","slug":"kz-apps"},{"text":"@kz-business","slug":"kz-business"},{"text":"@kz-news","slug":"kz-news"},{"text":"@kz-river","slug":"kz-river"},{"text":"tnowak","slug":"tnowak"},{"text":"western-michigan-university","slug":"western-michigan-university"}],"primary_section":{"_id":"/business/west-michigan","_website":"mlive","type":"section","version":"0.6.0","name":"West Michigan","description":"Get the latest business news from Grand Rapids, Kalamazoo, Muskegon and all throughout West Michigan. 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