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category-referencement-payant"><div class="nv-content-wrap entry-content"><p>Ma <a href="https://adndigital360.com/formation-seo/formation-gestion-de-votre-fiche-google-my-business/" data-type="page" data-id="166">formation Google My Business</a> vous offre une introduction complète à la plateforme Google My Business. Vous apprendrez comment créer et gérer facilement votre fiche Google My Business, comment tirer parti des outils de Google pour vous aider à améliorer la visibilité de votre entreprise située à Le Creusot sur les moteurs de recherche, comment surveiller votre présence en ligne et comment gérer les avis et les commentaires laissés par vos clients. Vous apprendrez également comment utiliser d’autres outils marketing, tels que Google Adwords, pour promouvoir votre entreprise et améliorer le trafic et le nombre de clients.</p><div id="ez-toc-container" class="ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction"><div class="ez-toc-title-container"><p class="ez-toc-title " >Table des matières</p> <span class="ez-toc-title-toggle"><a href="#" class="ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle" aria-label="Toggle Table of Content"><span class="ez-toc-js-icon-con"><span class=""><span class="eztoc-hide" style="display:none;">Toggle</span><span class="ez-toc-icon-toggle-span"><svg style="fill: #ef8700;color:#ef8700" xmlns="http://www.w3.org/2000/svg" class="list-377408" width="20px" height="20px" viewBox="0 0 24 24" fill="none"><path d="M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z" fill="currentColor"></path></svg><svg style="fill: #ef8700;color:#ef8700" class="arrow-unsorted-368013" xmlns="http://www.w3.org/2000/svg" width="10px" height="10px" viewBox="0 0 24 24" version="1.2" baseProfile="tiny"><path d="M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z"/></svg></span></span></span></a></span></div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#Quels_sont_les_principaux_avantages_de_Google_My_Business" title="Quels sont les principaux avantages de Google My Business?">Quels sont les principaux avantages de Google My Business?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-2" href="#Pourquoi_devriez-vous_apprendre_a_utiliser_Google_My_Business" title="Pourquoi devriez-vous apprendre à utiliser Google My Business ?">Pourquoi devriez-vous apprendre à utiliser Google My Business ?</a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-3" href="#Quest_Google_My_Business" title="Qu’est Google My Business.">Qu’est Google My Business.</a></li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-4" href="#Limportance_dutiliser_Google_My_Business" title="L’importance d’utiliser Google My Business.">L’importance d’utiliser Google My Business.</a></li></ul></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-5" href="#Comment_la_fonctionnalite_Google_My_Business_se_connecte-t-elle_a_Google_Maps" title="Comment la fonctionnalité Google My Business se connecte-t-elle à Google Maps?">Comment la fonctionnalité Google My Business se connecte-t-elle à Google Maps?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-6" href="#Comment_pouvez-vous_tirer_le_meilleur_parti_de_votre_presence_sur_Google_My_Business" title="Comment pouvez-vous tirer le meilleur parti de votre présence sur Google My Business?">Comment pouvez-vous tirer le meilleur parti de votre présence sur Google My Business?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-7" href="#Comment_utiliser_Google_My_Business_pour_ameliorer_le_referencement_local_a_Le_Creusot" title="Comment utiliser Google My Business pour améliorer le référencement local à Le Creusot?">Comment utiliser Google My Business pour améliorer le référencement local à Le Creusot?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-8" href="#Informations_concernant_Le_Creusot_71200" title="Informations concernant Le Creusot, 71200">Informations concernant Le Creusot, 71200</a></li></ul></nav></div><h2 class="wp-block-heading"><span class="ez-toc-section" id="Quels_sont_les_principaux_avantages_de_Google_My_Business"></span>Quels sont les principaux avantages de Google My Business?<span class="ez-toc-section-end"></span></h2><p>Google My Business est un outil de marketing numérique puissant qui offre aux entreprises un moyen simple et pratique de promouvoir leur entreprise sur les moteurs de recherche et sur les réseaux sociaux. Cet outil fournit aux entreprises des avantages concurrentiels considérables pour augmenter leur visibilité et leurs ventes.</p><p>Le premier avantage de Google My Business est qu’il permet aux entreprises de gérer leurs informations sur Google, ce qui peut les aider à améliorer leur référencement. Les informations de l’entreprise telles que le nom, l’adresse et le numéro de téléphone sont accessibles à tous les utilisateurs de Google, ce qui peut aider les clients à trouver plus facilement votre entreprise. De plus, vous pouvez également ajouter des informations supplémentaires comme votre site Web, des photos et des avis, ce qui peut aider à renforcer votre présence en ligne.</p><div class="wp-block-image"><figure class="alignleft size-full is-resized"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNDAiIGhlaWdodD0iMjM0IiB2aWV3Qm94PSIwIDAgMjQwIDIzNCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" data-src="https://adndigital360.com/wp-content/uploads/2023/01/Google-My-Business-fiche-Adn-Digital.webp" alt="Découvrez ma formation google my business à Le Creusot, 71200" class="wp-image-1097" width="240" height="234" title="Découvrez ma formation google my business à Le Creusot, 71200 - ADN DIGITAL Consultant en référencement" data-srcset="https://adndigital360.com/wp-content/uploads/2023/01/Google-My-Business-fiche-Adn-Digital.webp 960w, https://adndigital360.com/wp-content/uploads/2023/01/Google-My-Business-fiche-Adn-Digital-300x293.webp 300w, https://adndigital360.com/wp-content/uploads/2023/01/Google-My-Business-fiche-Adn-Digital-768x749.webp 768w" data-sizes="(max-width: 240px) 100vw, 240px" /></figure></div><p>Un autre avantage de Google My Business est qu’il permet aux entreprises de communiquer directement avec leurs clients. Les entreprises peuvent répondre aux questions et commentaires des clients sur leur page Google My Business, ce qui peut contribuer à améliorer leur réputation et à fidéliser leurs clients. De plus, les entreprises peuvent également utiliser leur page Google My Business pour diffuser des contenus et annoncer des événements à venir.</p><p>Enfin, Google My Business offre aux entreprises un moyen pratique de surveiller leur performance et de mesurer leur succès. Les entreprises peuvent utiliser les outils de suivi et d’analyse de Google pour surveiller leurs performances et déterminer les tendances qui affectent leurs activités. De plus, les entreprises peuvent utiliser ces outils pour comparer leur performance à celle des autres entreprises dans leur secteur.</p><div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-primary has-medium-font-size"><a class="wp-block-button__link wp-element-button" href="https://zcal.co/frederic-fauvet/30min" style="border-radius:30px" target="_blank" rel="noreferrer noopener">30min Consultation Offert</a></div></div><p></p><h2 class="wp-block-heading"><span class="ez-toc-section" id="Pourquoi_devriez-vous_apprendre_a_utiliser_Google_My_Business"></span>Pourquoi devriez-vous apprendre à utiliser Google My Business ?<span class="ez-toc-section-end"></span></h2><h3 class="wp-block-heading"><span class="ez-toc-section" id="Quest_Google_My_Business"></span>Qu’est Google My Business.<span class="ez-toc-section-end"></span></h3><p>Google My Business est une plate-forme gratuite qui vous permet de gérer et d’accroître la présence de votre entreprise en ligne. Vous pouvez créer et gérer une page d’entreprise sur Google, afficher des informations de contact et de localisation, et même fournir des informations plus détaillées sur votre entreprise. Vous pouvez également utiliser Google My Business pour publier des mises à jour, surveiller les avis et répondre aux commentaires des clients.</p><h3 class="wp-block-heading"><span class="ez-toc-section" id="Limportance_dutiliser_Google_My_Business"></span>L’importance d’utiliser Google My Business.<span class="ez-toc-section-end"></span></h3><p>Google My Business est un outil précieux pour les entreprises car il leur permet de se connecter plus facilement avec leurs clients et de leur fournir toutes les informations dont ils ont besoin dans un seul endroit. En utilisant Google My Business, vous pouvez augmenter la visibilité de votre entreprise et établir une relation plus forte avec les clients. Vous pouvez également améliorer votre classement dans les résultats de recherche et augmenter votre trafic.</p><div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"><div class="wp-block-button"><a class="wp-block-button__link has-nv-light-bg-color has-text-color has-background has-link-color has-text-align-center wp-element-button" style="border-radius:52px;background-color:#3fc605">Posez-moi vos questions sur WhatsApp</a></div></div><h2 class="wp-block-heading"><span class="ez-toc-section" id="Comment_la_fonctionnalite_Google_My_Business_se_connecte-t-elle_a_Google_Maps"></span>Comment la fonctionnalité Google My Business se connecte-t-elle à Google Maps?<span class="ez-toc-section-end"></span></h2><p>Google My Business est une fonctionnalité qui permet aux entreprises et aux organisations de créer et de gérer une présence en ligne. La fonctionnalité permet aux entreprises de se connecter à <a title="Google Maps - Consultant en Référencement Naturel" href="https://adndigital360.com/formation-fiche-google-my-business-dijon/">Google Maps</a>, ce qui leur permet d’être trouvées plus facilement par les utilisateurs à Le Creusot, 71200. En s’inscrivant à Google My Business, les entreprises peuvent ajouter des informations telles que leur adresse, leur heure d’ouverture, leur site Web et des photos à leur fiche sur Google Maps.</p><p>De plus, Google My Business permet aux entreprises de communiquer avec leurs clients. Les entreprises peuvent ajouter des informations à leur fiche sur Google Maps, telles que des avis et des articles, et peuvent gérer leurs avis et leurs réponses aux commentaires des clients. Les entreprises peuvent également utiliser Google My Business pour créer des campagnes publicitaires et des annonces pour leur entreprise, et pour communiquer avec leurs clients via Google+.</p><p>Grâce à la fonctionnalité Google My Business, les entreprises peuvent gérer leurs informations sur Google Maps et communiquer avec leurs clients. Les informations ajoutées à Google Maps sont visibles par les utilisateurs, ce qui leur permet d’en apprendre plus sur l’entreprise et de trouver plus facilement l’emplacement de l’entreprise. En outre, les entreprises peuvent créer des annonces publicitaires et des campagnes pour promouvoir leur entreprise et communiquer avec leurs clients.</p><p>En résumé, Google My Business est une fonctionnalité qui permet aux entreprises et aux organisations de se connecter à Google Maps et d’ajouter et de gérer des informations. Les entreprises peuvent ajouter des informations à leur fiche sur Google Maps, communiquer avec leurs clients, et créer des campagnes publicitaires et des annonces pour leur entreprise. Grâce à Google My Business, les entreprises peuvent être trouvées plus facilement par les utilisateurs et peuvent communiquer avec leurs clients.</p> <script type="litespeed/javascript" data-src="https://static.zcal.co/embed/v1/embed.js"></script> <div class="zcal-inline-widget"><a href="https://zcal.co/i/vs8bTEWM" target="_blank" rel="noopener">Rendez-Vous 30 Minutes – Schedule a meeting</a></div><h2 class="wp-block-heading"><span class="ez-toc-section" id="Comment_pouvez-vous_tirer_le_meilleur_parti_de_votre_presence_sur_Google_My_Business"></span>Comment pouvez-vous tirer le meilleur parti de votre présence sur Google My Business?<span class="ez-toc-section-end"></span></h2><p>Le <a title="référencement local - Consultant en Référencement Naturel" href="https://adndigital360.com/agence-referencement-cournon-dauvergne/">référencement local</a> est essentiel pour toute entreprise qui souhaite atteindre un public ciblé. La plateforme Google My Business est un outil essentiel pour toute entreprise qui souhaite se démarquer parmi la concurrence. Avec une présence sur Google My Business, vous pouvez atteindre les consommateurs qui recherchent des produits et services similaires à ceux que votre entreprise offre. Voici quelques conseils pour tirer le meilleur parti de votre présence sur Google My Business.</p><p>Tout d’abord, vous devez vous assurer que votre profil est à jour et contient des informations précises et complètes sur votre entreprise. Vous devez également ajouter des photos et des vidéos de vos produits ou services, ainsi que des informations détaillées sur vos heures d’ouverture, votre adresse et votre numéro de téléphone. Ces informations vous aideront à vous démarquer et à attirer plus de clients.</p><p>Ensuite, vous devez encourager vos clients à laisser des avis et des commentaires sur votre profil Google My Business. Les avis positifs et les commentaires vous aideront à améliorer votre référencement et à gagner la confiance des clients. Vous pouvez également répondre aux commentaires négatifs, ce qui montrera à vos clients que vous êtes à l’écoute et que vous prenez leurs préoccupations au sérieux.</p><p>Enfin, vous devez promouvoir votre profil Google My Business. Vous pouvez le faire en partageant votre profil sur les réseaux sociaux, en envoyant des e-mails à votre liste de contacts et en parlant de votre entreprise lors de conférences et d’événements. Cela vous aidera à atteindre un plus grand nombre de personnes et à vous faire connaître.</p><div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size has-medium-font-size"><a class="wp-block-button__link has-background wp-element-button" href="https://adndigital360.com/audit-seo/" style="border-radius:30px;background-color:#20bada" target="_blank" rel="noreferrer noopener">Recevoir mon pré-audit de site</a></div></div><p></p><h2 class="wp-block-heading"><span class="ez-toc-section" id="Comment_utiliser_Google_My_Business_pour_ameliorer_le_referencement_local_a_Le_Creusot"></span>Comment utiliser Google My Business pour améliorer le référencement local à Le Creusot?<span class="ez-toc-section-end"></span></h2><p>Google My Business (GMB) est une plateforme gratuite qui vous permet de gérer la présence en ligne de votre entreprise et de vous positionner sur le marché local. Il est important de comprendre comment utiliser GMB pour améliorer le référencement local de votre entreprise.</p><p>Tout d’abord, vous devez créer un compte GMB pour votre entreprise située à Le Creusot. Cela vous donnera accès à des outils tels que le classement local, les avis et les photos. Une fois que votre compte est créé, vous devrez le remplir en fournissant des informations complètes et précises sur votre entreprise. Cela comprend des informations telles que votre adresse, votre numéro de téléphone et votre site Web, qui sont tous importants pour le référencement local.</p><p>Deuxièmement, vous devrez mettre à jour régulièrement votre compte GMB et ajouter des informations. Cela comprend des mises à jour sur vos services, votre produit, vos événements et des offres spéciales. Cela vous permettra de rester visible et de montrer aux clients que votre entreprise est active et à jour.</p><p>Enfin, vous pouvez utiliser GMB pour obtenir des avis et des commentaires des clients. Les avis et les commentaires sont importants car ils aident à établir votre crédibilité auprès des clients et à améliorer le référencement local. Vous pouvez encourager les clients à laisser des commentaires positifs sur votre compte GMB et à répondre aux commentaires négatifs.</p><h2 class="wp-block-heading"><span class="ez-toc-section" id="Informations_concernant_Le_Creusot_71200"></span>Informations concernant Le Creusot, 71200<span class="ez-toc-section-end"></span></h2><div class="adndigital360com-wikipedia"><p><b>Le Creusot</b> est une commune française située dans le département de Saône-et-Loire en région Bourgogne-Franche-Comté.</p><p>Elle est le siège de la communauté urbaine Creusot-Montceau. Chef-lieu de deux cantons (Le Creusot-1 et Le Creusot-2), la commune compte 20 731 habitants, une agglomération de 34 272 habitants et une aire urbaine de 42 846 habitants. Elle est la troisième ville du département derrière Chalon-sur-Saône et Mâcon, la préfecture départementale.</p><p>La commune est située au cœur d’un important bassin houiller exploité dès le Moyen Âge, puis de façon industrielle à partir du <abbr class="abbr" title="19ᵉ siècle"><span class="romain">XIX</span></abbr> siècle et ce jusqu’en 2000, permettant l’essor de l’industrie sidérurgique et mécanique dans la région.</p><p>L’économie du Creusot est aujourd’hui dominée par les techniques de pointe dans le domaine des aciers spéciaux (ArcelorMittal Industeel), de l’énergie (Framatome, General Electric Oil & Gas, Siag), des transports (Alstom, Safran-Snecma), <abbr class="abbr" title="et cetera">etc.</abbr></p></div><p><iframe data-lazyloaded="1" src="about:blank" loading="lazy" title="Google map of Le Creusot" class="adndigital360com-map" width="100%" height="250" frameborder="0" style="border:0" data-litespeed-src="https://www.google.com/maps/embed/v1/place?q=Le+Creusot&zoom=14&maptype=roadmap&key=AIzaSyCNTEOso0tZG6YMSJFoaJEY5Th1stEWrJI" referrerpolicy="no-referrer-when-downgrade" allowfullscreen></iframe></p><ul class="adndigital360com-related-links adndigital360com-related-links-columns-2 adndigital360com-related-links-list-links adndigital360com-related-links-vertical"><li><a href="https://adndigital360.com/formation-fiche-google-my-business-aix-les-bains/" title="Découvrez ma formation google my business à Aix-les-Bains, 73100">Découvrez ma formation google my business à Aix-les-Bains, 73100</a></li><li><a href="https://adndigital360.com/formation-fiche-google-my-business-albertville/" title="Découvrez ma formation google my business à Albertville, 73200">Découvrez ma formation google my business à Albertville, 73200</a></li><li><a href="https://adndigital360.com/formation-fiche-google-my-business-amberieu-en-bugey/" title="Découvrez ma formation google my business à Ambérieu-en-Bugey, 01500">Découvrez ma formation google my business à Ambérieu-en-Bugey, 01500</a></li><li><a href="https://adndigital360.com/formation-fiche-google-my-business-annecy/" title="Découvrez ma formation google my business à Annecy, 74000">Découvrez ma formation google my business à Annecy, 74000</a></li></ul><div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMDAiIGhlaWdodD0iMTAwIiB2aWV3Qm94PSIwIDAgMTAwIDEwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" loading="lazy" decoding="async" data-src="https://adndigital360.com/wp-content/uploads/2023/09/photo-frederic-fauvet.jpg" width="100" height="100" alt="Frédéric Fauvet, votre consultant seo lyon" itemprop="image" title="Découvrez ma formation google my business à Le Creusot, 71200 - ADN DIGITAL Consultant en référencement"></div><div class="saboxplugin-authorname"><a href="https://adndigital360.com/expert-referencement/adndigital360/" class="vcard author" rel="author"><span class="fn">Frédéric Fauvet - Consultant SEO Lyon - Expert en Référencement Naturel</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Fred incarne l’esprit d’un véritable explorateur du web, tout autant qu’il arpente les vastes contrées de notre globe. Fort de plus de <strong>25 ans d’expérience</strong> dans le dédale du <a href="https://adndigital360.com/consultant-seo-magic-seo-pour-ceo/">référencement naturel</a>, il s’est érigé en véritable phare dans la nuit des algorithmes pour ceux en quête d’une meilleure visibilité sur internet. Chez ADN DIGITAL 360, en tant que <strong><a href="https://adndigital360.com/consultant-seo-lyon/">consultant SEO basé à Lyon</a></strong>, il ne se contente pas d’être un expert en référencement ; il est le guide incontournable pour ceux désireux de maîtriser les courants imprévisibles de Google.</p><p>Sa maîtrise ne se limite pas à la pratique ; elle s’étend à l’art de l’enseignement, où il excelle à décomposer les notions complexes du SEO en leçons claires et immédiatement applicables. Que ce soit dans des établissements d’enseignement supérieur de renom ou au sein d’entreprises avides de connaissances numériques, il est reconnu comme un consultant en référencement de premier plan. Sa faculté à rendre le <a title="référencement naturel - Consultant en Référencement Naturel" href="https://adndigital360.com/maitriser-le-referencement-naturel-a-saint-nazaire/">référencement naturel</a> accessible transforme chaque <a href="https://adndigital360.com/formation-en-seo-on-vous-explique/">formation</a> en une aventure passionnante.</p><p>Mais Fred ne se définit pas uniquement par son expertise digitale. Loin des écrans et des complexités algorithmiques, il trouve son équilibre en parcourant le monde à moto ou en domptant les vagues, en parfaite symbiose avec les éléments. Ces échappées sont les bouffées d’air qui nourrissent sa passion et sa créativité dans le domaine du référencement naturel.</p><p>En somme, si l’on cherche un <a href="https://adndigital360.com/referenceur-site-web-lyon/">expert en référencement</a>, un <a title="consultant SEO - Consultant en Référencement Naturel" href="https://adndigital360.com/consultant-seo-oullins/">consultant SEO</a> à Lyon, ou simplement un passionné désireux de partager son expertise, Fred de l’<a href="https://adndigital360.com/agence-seo-lyon/">agence SEO Lyon</a> « ADN DIGITAL 360 » est la référence idéale. 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