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52% of people globally say they have seen, or heard, false or misleading information about sustainable actions taken by brands. </p>
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<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/ecuador">
Ecuador
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/egypt">
Egypt
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/el-salvador">
El Salvador
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/estonia">
Estonia
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/finland">
Finland
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/france">
France
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/germany">
Germany
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/ghana">
Ghana
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/greece">
Greece
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/guatemala">
Guatemala
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/honduras">
Honduras
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/hong-kong">
Hong Kong
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/hungary">
Hungary
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/india">
India
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/indonesia">
Indonesia
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/israel">
Israel
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/italy">
Italy
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/ivory-coast">
Ivory Coast
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/japan">
Japan
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/kazakhstan">
Kazakhstan
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/kenya">
Kenya
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/latvia">
Latvia
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/lithuania">
Lithuania
</a>
</li>
</ul>
</div>
<div class="col-4 col-sm-8 col-md-4 col-lg-4 off-lg-1 submenu__links">
<ul>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/malaysia">
Malaysia
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/mexico">
Mexico
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/mongolia">
Mongolia
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/morocco">
Morocco
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/myanmar">
Myanmar
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/new-zealand">
New Zealand
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/nicaragua">
Nicaragua
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/nigeria">
Nigeria
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/norway">
Norway
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/pakistan">
Pakistan
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/panama">
Panama
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/paraguay">
Paraguay
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/peru">
Peru
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/philippines">
Philippines
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/poland">
Poland
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/portugal">
Portugal
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/romania">
Romania
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/saudi-arabia">
Saudi Arabia
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/senegal">
Senegal
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/serbia">
Serbia
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/singapore">
Singapore
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/slovakia">
Slovakia
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/south-africa">
South Africa
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/south-korea">
South Korea
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/spain">
Spain
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/sri-lanka">
Sri Lanka
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/sweden">
Sweden
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/switzerland">
Switzerland
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/taiwan">
Taiwan
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/thailand">
Thailand
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/the-netherlands">
The Netherlands
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/turkiye">
Turkey
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/ukraine">
Ukraine
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/united-arab-emirates">
United Arab Emirates
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/united-kingdom">
United Kingdom & Ireland
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/united-states-of-america">
United States of America
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/uruguay">
Uruguay
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2">
<a class="c-navigation-global__link link" href="/locations/uzbekistan">
Uzbekistan
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-2 link--last">
<a class="c-navigation-global__link link" href="/locations/vietnam">
Vietnam
</a>
</li>
</ul>
</div>
</div>
</div>
</li>
<li class="c-navigation-global__item js-nav-lvl-1">
<a class="c-navigation-global__link js-nav-item tick" href="https://www.kantar.com/marketplace" target="_blank" title="">
Kantar Marketplace
</a>
</li>
<li class="c-navigation-global__item js-nav-lvl-1 link--last c-navigation-global__item--topmenu">
<a class="c-navigation-global__link js-nav-item " href="/contact">
Contact
</a>
</li>
</ul>
</div>
</nav>
<div class="c-navigation-global__buttons js-header-buttons">
<button class="site-search js-header-search">
<span class="icon icon-search">
<span class="icon__wrapper">
<svg viewBox="0 0 256 256" role="img" title="Search">
<use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#search"/>
</svg>
</span>
</span>
</button>
<button class="hamburger js-header-hamburger">
<span class="hamburger__icon"></span>
</button>
</div>
</div>
<div class="c-navigation-global__topmenu">
<div class="row">
<div class="col-md-9 col-lg-12 off-md-3 pos-rel">
<div class="c-navigation-global__topmenu--wrapper">
<form autocomplete="off">
<span class="c-language-switcher">
<ul>
<li class="c-navigation-global__item">
<a href="/about" class="c-navigation-global__link">
About
</a>
</li>
<li class="c-navigation-global__item">
<a href="/careers" class="c-navigation-global__link">
Careers
</a>
</li>
<li class="c-navigation-global__item">
<a href="/logins" class="c-navigation-global__link">
Logins
</a>
</li>
<li class="c-navigation-global__item">
<a href="/locations" class="c-navigation-global__link">
Locations
</a>
</li>
<li class="c-navigation-global__item">
<a href="/contact" class="c-navigation-global__link">
Contact
</a>
</li>
</ul>
</span>
</form>
</div>
</div>
</div>
</div>
</div>
</div> </div>
</div>
<div class="component component c-search-component js-search-component search-box" data-properties='{"endpoint":"//api/search/result/","suggestionEndpoint":"//api/search/suggest/","suggestionsMode":"ShowPredictions","featuredFacet":"","resultPage":"/search","targetSignature":"","v":"","s":"{4258468E-FC7F-463C-87B2-3028030FC997}","p":10,"l":"en","languageSource":"CurrentLanguage","searchResultsSignature":"","itemid":"{61FED1FC-41BE-4C33-AB84-C7F97CD5A06E}","renderSuggestionsAsLinks":true,"hideSuggestedAndPrevious":false}'>
<div class="c-search-head">
<div class="row">
<div class="col-4 col-sm-8 col-md-12 col-lg-14 off-lg-1">
<div class="c-search-head__wrapper">
<a href="/">
<div class="site-logo js-header-logo">
<span class="icon icon-kantar-logo">
<span class="icon__wrapper">
<svg viewBox="0 0 256 256" role="img">
<use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#kantar-logo" /> </svg>
</span>
</span>
</div>
</a>
<div class="c-search-close">
<button class="c-search-close__icon js-search-close"></button>
</div>
</div>
</div>
</div>
</div>
<div class="c-search">
<div class="row">
<div class="col-4 col-sm-6 off-sm-1 off-md-0 col-md-12 off-lg-1 col-lg-14">
<div class="c-search__wrapper">
<div class="c-search__form">
<div class="row">
<div class="col-3 col-sm-7 col-md-11 col-lg-15">
<form action=".">
<input type="text" name="search" placeholder="Search our site" class="js-search-input search-box-input" />
</form>
</div>
<div class="col-1 col-sm-1 col-md-1 col-lg-1">
<button class="c-search__submit js-search-submit clean"></button>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<div class="c-search-inner">
<div class="c-search-suggested js-search-suggested">
<div class="row">
<div class="col-4 col-sm-3 off-sm-1 off-md-0 col-md-4 off-lg-1 col-lg-3">
<h2 class="c-search-suggested__label">
Suggested searches
</h2>
<ul class="c-search-suggested__list">
<li class="c-search-suggested__item">
<a href="#" class="c-search-suggested__link">BrandZ </a>
</li>
<li class="c-search-suggested__item">
<a href="#" class="c-search-suggested__link">Marketplace </a>
</li>
<li class="c-search-suggested__item">
<a href="#" class="c-search-suggested__link">Future Proof</a>
</li>
</ul>
</div>
</div>
</div>
<div class="c-search-results js-search-results-data"
data-empty="Sorry, your search didn't return any results."
data-link="#"
data-btn="See all search results">
</div>
</div>
</div>
</header>
<div class="page" id="wrapper">
<main id="content">
<div class="component hero component c-hero-with-gradient-image dark-variant c-hero">
<div class="row">
<div id="c-slider-wrapper" class="js-hero-media">
<div class="js-hero-main-wrapper">
<div class="c-hero-inner-wrapper" style="background-image: linear-gradient(var(--bg-gradient),#C90000 var(--bg-first-opacity),transparent var(--bg-tranparent),#C90000 var(--bg-second-opacity), transparent var(--bg-tranparent));">
<div class="c-hero-sub-wrapper">
<div class="c-hero-text-wrapper">
<h1 class="c-hero-text-only__head c-hero-text-only__head--homepage field-summary">
Shape your brand future
</h1><p class="c-hero-summary-descriptin">
<span class="ui-provider vq b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr">From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.</span>
</p>
</div><div class="c-hero-img-wrapper"> <img src="/-/media/project/kantar/global/sample/gettyimages-1368366693.png?h=536&w=674&hash=CC66EA9699A70FDF83ABFD27EA1A8BB8" alt="" width="674" height="536" /></div>
</div>
</div>
</div>
<div class="js-hero-main-wrapper">
<div class="c-hero-inner-wrapper" style="background-image: linear-gradient(var(--bg-gradient),#B95D16 var(--bg-first-opacity),transparent var(--bg-tranparent),#B95D16 var(--bg-second-opacity), transparent var(--bg-tranparent));">
<div class="c-hero-sub-wrapper">
<div class="c-hero-text-wrapper">
<h1 class="c-hero-text-only__head c-hero-text-only__head--homepage field-summary">
Shape your brand future
</h1><p class="c-hero-summary-descriptin">
<span class="ui-provider vq b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr">From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.</span>
</p>
</div><div class="c-hero-img-wrapper"> <img src="/-/media/project/kantar/global/sample/gettyimages-1368192067-170667a_transparent.png?h=536&w=674&hash=72054859CD4A3067421F2A26A67D5FA9" alt="" width="674" height="536" /></div>
</div>
</div>
</div>
<div class="js-hero-main-wrapper">
<div class="c-hero-inner-wrapper" style="background-image: linear-gradient(var(--bg-gradient),#2E5F8A var(--bg-first-opacity),transparent var(--bg-tranparent),#2E5F8A var(--bg-second-opacity), transparent var(--bg-tranparent));">
<div class="c-hero-sub-wrapper">
<div class="c-hero-text-wrapper">
<h1 class="c-hero-text-only__head c-hero-text-only__head--homepage field-summary">
Shape your brand future
</h1><p class="c-hero-summary-descriptin">
<span class="ui-provider vq b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr">From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.</span>
</p>
</div><div class="c-hero-img-wrapper"> <img src="/-/media/project/kantar/global/sample/image-2.png?h=536&w=674&hash=03D3205D127709B358C23207DBB3E66F" alt="" width="674" height="536" /></div>
</div>
</div>
</div>
<div class="js-hero-main-wrapper">
<div class="c-hero-inner-wrapper" style="background-image: linear-gradient(var(--bg-gradient),#DF204D var(--bg-first-opacity),transparent var(--bg-tranparent),#DF204D var(--bg-second-opacity), transparent var(--bg-tranparent));">
<div class="c-hero-sub-wrapper">
<div class="c-hero-text-wrapper">
<h1 class="c-hero-text-only__head c-hero-text-only__head--homepage field-summary">
Shape your brand future
</h1><p class="c-hero-summary-descriptin">
<span class="ui-provider vq b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr">From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.</span>
</p>
</div><div class="c-hero-img-wrapper"> <img src="/-/media/project/kantar/global/sample/gettyimages-1357660750-170667a_transparent.png?h=534&w=674&hash=6048018FB967421EE5C4BD15F78F7D0B" alt="" width="674" height="534" /></div>
</div>
</div>
</div>
<div class="js-hero-main-wrapper">
<div class="c-hero-inner-wrapper" style="background-image: linear-gradient(var(--bg-gradient),#AB1656 var(--bg-first-opacity),transparent var(--bg-tranparent),#AB1656 var(--bg-second-opacity), transparent var(--bg-tranparent));">
<div class="c-hero-sub-wrapper">
<div class="c-hero-text-wrapper">
<h1 class="c-hero-text-only__head c-hero-text-only__head--homepage field-summary">
Shape your brand future
</h1><p class="c-hero-summary-descriptin">
<span class="ui-provider vq b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr">From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.</span>
</p>
</div><div class="c-hero-img-wrapper"> <img src="/-/media/project/kantar/global/sample/image-3.png?h=516&w=674&hash=4662696C0FA18A41CAB58722F5B7160F" alt="" width="674" height="516" /></div>
</div>
</div>
</div>
<div class="js-hero-main-wrapper">
<div class="c-hero-inner-wrapper" style="background-image: linear-gradient(var(--bg-gradient),#85CDE2 var(--bg-first-opacity),transparent var(--bg-tranparent),#85CDE2 var(--bg-second-opacity), transparent var(--bg-tranparent));">
<div class="c-hero-sub-wrapper">
<div class="c-hero-text-wrapper">
<h1 class="c-hero-text-only__head c-hero-text-only__head--homepage field-summary">
Shape your brand future
</h1><p class="c-hero-summary-descriptin">
<span class="ui-provider vq b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr">From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.</span>
</p>
</div><div class="c-hero-img-wrapper"> <img src="/-/media/project/kantar/global/sample/gettyimages-1149039596-170667a_transparent.png?h=536&w=674&hash=23FD05242295B9FE1A71C9DA8D9D15BB" alt="" width="674" height="536" /></div>
</div>
</div>
</div>
</div><div class="js-hero"></div> </div>
</div>
<div class="component c-hero-carousel dark-variant c-hero-carousel-white-background" data-properties='{"timeout":2147483647,"isPauseEnabled":false,"transition":""}'>
<div class="component-content">
<div data-id="divCarousel_c710bd39-06b8-4181-bbc5-f8fb8ce17690" class="carousel js-hero-carousel">
<div class="carousel__wrapper">
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