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                                                <p class="text-lg font-bold tracking-[-.01em] text-gray-900">For Publishers</p>
                                                <p class="mt-1 text-sm text-gray-500">Writers, journalists, local news and new media outlets</p>
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                                                <p class="text-lg font-bold tracking-[-.01em] text-gray-900">For Business</p>
                                                <p class="mt-1 text-sm text-gray-500">Modern brands & companies with ambitious content marketing</p>
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                <h2>Part 1 — Building</h2>
                <p>Not sure where to begin? Dive into our tutorials and guides for people who are new to Ghost and setting up a brand new publication.</p>


                <a class="resource-list-item" href="https://ghost.org/resources/how-to-setup-your-ghost-publication">
                    <span>How to setup your Ghost publication</span>
                    <div><span>2 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg>
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                    <span>How to publish your first post</span>
                    <div><span>4 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg>
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                    <span>Building your audience with subscriber signups</span>
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                    <span>Sending email newsletters</span>
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                    <span>How to sell premium memberships</span>
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                <a class="resource-section-morelink" href="https://ghost.org/resources/building/">Explore the full series <span>&rarr;</span></a>
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        <section class="resource-section tag-publishing">
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                <img src="https://ghost.org/resources/assets/img/publishing.jpg?v=09733b999e" alt="Create your brand: Launching a publication" />
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            <div class="resource-list">
                <h2>Part 2 — Publishing</h2>
                <p>Learn the techniques required to create consistently and share your creative work with the world with these ideas and stories.</p>

                <a class="resource-list-item" href="https://ghost.org/resources/find-your-niche-creator-economy">
                    <span>The unexpected (but proven) way to find your niche</span>
                    <div><span>9 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg>
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                <a class="resource-list-item" href="https://ghost.org/resources/types-of-newsletters">
                    <span>6 types of newsletters you can start today</span>
                    <div><span>5 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg>
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                    <span>A pre-publishing and post-publishing guide for new writers</span>
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                    <span>How to format a blog post: A complete guide for new writers</span>
                    <div><span>6 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg>
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                <a class="resource-section-morelink" href="https://ghost.org/resources/publishing/">Explore the full series <span>&rarr;</span></a>
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            <div class="resource-list">
                <h2>Part 3 — Growth</h2>
                <p>Succeeding in the creator economy means building an engaged audience who appreciate your work. These tactics will help you do that.</p>

                <a class="resource-list-item" href="https://ghost.org/resources/content-strategy-creator-funnel">
                    <span>Content strategy for creators: How to grow your audience from 0</span>
                    <div><span>9 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg>
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                <a class="resource-list-item" href="https://ghost.org/resources/how-to-build-trust-with-customers">
                    <span>The strategy successful creators use to build trust with customers</span>
                    <div><span>6 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg>
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                <a class="resource-list-item" href="https://ghost.org/resources/first-100-email-subscribers">
                    <span>How to get your first 100 email subscribers</span>
                    <div><span>5 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg>
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                <a class="resource-list-item" href="https://ghost.org/resources/first-1000-email-subscribers">
                    <span>How to get your first 1,000 email subscribers</span>
                    <div><span>5 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg>
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                <a class="resource-list-item" href="https://ghost.org/resources/seo-membership-websites">
                    <span>How to leverage SEO for a membership website</span>
                    <div><span>8 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg>
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                </a>

                <a class="resource-section-morelink" href="https://ghost.org/resources/growth/">Explore the full series <span>&rarr;</span></a>
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        <section class="resource-section tag-business">
            <a class="resource-section-coverlink" href="https://ghost.org/resources/business/">
                <img src="https://ghost.org/resources/assets/img/business.jpg?v=09733b999e" alt="Create your brand: Launching a publication" />
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            <div class="resource-list">
                <h2>Part 4 — Business</h2>
                <p>Get actionable ideas for your indie business and learn how to earn sustainable recurring revenue from your creative work.</p>

                <a class="resource-list-item" href="https://ghost.org/resources/subscription-business-metrics">
                    <span>Subscription business metrics explained for publishers</span>
                    <div><span>10 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg>
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                <a class="resource-list-item" href="https://ghost.org/resources/pricing-subscription-newsletter">
                    <span>4 questions to ask before pricing your subscription newsletter</span>
                    <div><span>10 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg>
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                <a class="resource-list-item" href="https://ghost.org/resources/how-to-increase-email-newsletter-open-rate">
                    <span>How to increase the open rates of your email newsletter</span>
                    <div><span>8 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg>
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                <a class="resource-list-item" href="https://ghost.org/resources/conversion-tactics">
                    <span>Conversion strategy: Turn more readers into paid members</span>
                    <div><span>9 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg>
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                <a class="resource-list-item" href="https://ghost.org/resources/conversion-strategy">
                    <span>How to create a valuable offer that converts</span>
                    <div><span>7 min read</span><svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg>
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                <a class="resource-section-morelink" href="https://ghost.org/resources/business/">Explore the full series <span>&rarr;</span></a>
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                        Wow, <span class="tweet-link">@Ghost</span> is killing it today with their newsletter. It may just be me, but it seems like more time and care is being spent every week on it. If you can show me a link about my obsession I didn’t know about yet — that’s something.
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                        <span class="tweet-link">@Ghost</span> has been my favorite company newsletter of 2022
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                        Ok, the Ghost newsletter is hands down the best newsletter in my inbox and it is not even close. There's not a single other one that I am going back to read or look forward to getting. Excellent job!
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